''Our end goal should be to live the most fulfilling life possible.'' ~ Fred Canto e Castro
At 19 years old, Fred Canto e Castro started Sonder, an advertising company that aims to help brands create real advertising by connecting them with authentic people. Four years later, Sonder is the industry reference in Lisbon and expanding abroad, and Fred continues to inspire the world as a Tedx Speaker, a LinkedIn influencer, and a member of the Global Shapers Community.
Fred talks about his experience as a young entrepreneur in Lisbon, what he believes is important to have a fulfilled life, the relationship that people have with fear, the consequences of it and much more.